Traffic. You need it. There are hundreds and thousands of “how to” manuals, systems, and web sites dedicated to this one topic. Traffic.
If you’re going to sell your product, people have to see it. If nobody visits your site, it is impossible to sell them anything.
On the flip side of that same coin, once you get them to your site, you have about 10 seconds to capture their attention. They need to want your product right away, or at least want to know more.
Have you ever visited a site and either clicked the “back” button or redirected to another site right away? It happens all the time. You weren’t “captured” by the headline.
I’m going to share with you a “how to” for writing headlines that “capture” attention…and help you to convert traffic to sales.
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You have traffic. People are seeing your site, your product. You’ve nearly perfected your headline writing skills, and you present your product well throughout the body of your salesletter.
Now it’s time to get the prospective buyer to part with some of their hard earned cash. It’s time to close.
In traditional sales, person to person, the close cannot be effective if it’s never attempted. Rule number one about the close, or “call to action”…it must exist. You CANNOT leave your salesletter hanging on the details of the product and the sales pitch…and an order button. You must ask for the business. Demand action…make it desirable…make it necessary.
You know the drill from every commercial advertisement you’ve seen on television…
“Operators are standing by … place your order NOW!”
Don’t delay. Quantities are limited. The next 10 callers get “xyz”. Yada, yada, yada. Blah, blah, blah. Reminds me of the teacher on the Charlie Brown cartoons: “waaa, waaa, waaa, waaa, waaaa.”
Now as every good copywriter will tell you:
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Name Squeeze is a big buzz word lately and it’s something people having been beating to death, but it really does work.
Name Squeeze is nothing new, it’s just that Jonathan Mizel gave an old technique a new name and new appeal. Good marketing on his part.
The best way to explain a name squeeze page is to show you a good example.
http://www.scrapbookingprofits.com
This is a great name squeeze page. Basically, what a name squeeze page is, is a simple subscribe form that then leads them to either a free report or a sales letter.
Sign up for the following name squeeze pages to get a good idea of what to do.
http://www.doubleyourdating.com
http://www.scrapbookingprofits.com
Notice how these sites have nothing to do with Internet marketing? But they are ALL pulling in tens of thousands of dollars monthly. Doubleyourdating.com is pulling in hundreds of thousands of dollars monthly.
Pop up windows are still effective ways to get subscribers, especially in niche markets.
Creating popups on your website is as easy as pie. There are however a few different type of popup windows you can use.
The pop up window on exit, which pops up after you leave a website and the popup window on entry which obviously pops up when you first go to a website.
I prefer the exit popup. So when someone leaves a page on your website they get a popup window asking them to subscribe to your newsletter.
This can get annoying so what you want to do is use a popup that allows you to tell if a persons already seen your popup before so it won’t keep showing.
Facebook marketing is the new trend that is sweeping the world right now. With more than half a billion active users of this website, it has become more than just a social networking website. Today, this is an entire market that online entrepreneurs are tapping into for seeking their business profits.
However, even within the arena of Facebook marketing, there has been a sea of change recently. People are using newer and different methods of bringing their products out into the open through this social networking portal, and this is only facilitated more because of applications such as FB Maxed 2011. These applications give people several options to effectively showcase their businesses to their group of people on Facebook and even attract other people from their target niche to their business profiles.
One of the recent trends that entrepreneurs are involved in right now is posting their business websites on their Facebook profiles. This was not possible until lately, but now by using new iMarket features, applications like FB Maxed and FB Launch Pad are making that possible.You can post your website on your Facebook profile now, and make it interactive as well.
This applies to web pages of considerable lengths. The entire web page is taken in and displayed on the profile. People are able to embed videos and add some ecommerce features as well.
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Want to get thousands of new subscribers for your ezine without spending a cent on advertising and you’ve tried all the methods above but you still want more?
Viral marketing is the way to go! Writing viral ebooks that get passed around
Writing viral books is nothing new, but it’s still a great way to get your newsletter noticed.
There are a few methods you can use when creating viral ebooks.
You can either create them as a free product, or charge for them and give people the reprint rights to the product so they in turn can give your product away while making some money in the process.
I prefer the reprint right route. The key here is tho, once the momentum of the first book wears out, write another and another and another and another! All in the same method, all with reprint rights and all with your newsletter subscribe from plastered in them.
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I’ve had a problem in the past with offering freebies to get people to subscribe to your newsletter, but I also know it can work well, if done properly.
Why do I have a problem with it? Well I really want subscribers to be signing up for my newsletter because they want my newsletter not because they want the freebie im offering.
The best way to offer a freebie is to create one yourself and not something you have reprint rights to with 500 other people. You want it to be unique, and you want it to be something that plugs your newsletter heavily.
Do you know what makes a good bonus? Back issues of your newsletter!
