Give Yourself A Raise!

How can testing before rollout give you a raise? In his usual easy-to-grasp manner, Jimmy explains it below. (And, you don’t need to understand Algebra to “get it”.)

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Tip #13 of 21: “Test Before Rollout”
by Jimmy D. Brown of ListProfitSystem.com

Another way to get greater results from ads is to actually test it on a small scale before you roll out the ad to dozens of different lists.

Let’s suppose you ultimately are going to promote your solo mailing to 50 different lists, totalling 1,000,000 subscribers.

Instead of shelling out your money and blasting that ad out, test it first on a smaller scale.

Buy some smaller advertising space and test a couple of variations of your list to see which one pulls the most responses.

Look at it this way: If you rollout one ad to all the lists and it gets a 4% click-thru rate, that’s fine. But, what if you tested several ads on smaller lists before the rollout and found one that pulls in a 5% click-thru rate?

Hey, it’s only 1% difference, right?

Yep, but it’s the difference between 40,000 click-thrus and 50,000 click-thrus over the entire rollout you have plan.

I don’t know about you, but I’d have to miss out on 10,000 click-thrus!

Test your ads on a smaller list before rolling them out to large lists or many lists.

Are you ready to learn more from me about getting your subscribers to open, read and act upon the messages you send them? Then grab your copy of Subject Line Secrets today at http://www.ebizrantzandravez.com/sls/

Not only will you find out which words trigger your readers to click on your emails, you will also get 20 proven templates you can start using right away.

Copyright 2007 Benchmark Publishing, LLC

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When’s the last time you contacted your customers (not just your free lists)? You may be leaving money on the table. Stay tuned for Jimmy’s thoughts in the next “tip of the day”.

P.S. Jimmy D. Brown is going to give you a first look at some of his most successful email marketing campaigns, why they worked and – most importantly – how you can put them to work for yourself. Learn more at:

http://www.ebizrantzandravez.com/ese/.

Tags: list profit system, list marketing, email marketing, jimmy d brown, subject line secrets, benchmark publishing llc