Hi Again!

Fill-in-the-Blanks Marketing …

People ARE having success with their lists. Are you? If not, why not learn from those who are? Not just reading ebooks about ezine marketing, but actually studying the successful lists.

It makes sense to me. Here’s what Jimmy had to say …

__________________________________________________

Tip #7 of 21: “Create a Swipe File”
by Jimmy D. Brown of ListProfitSystem.com

Anytime I receive an email that catches my eye, I keep it. I have a folder in my Eudora mailbox that reads “Great Email Case Studies.” And that’s exactly what you’ll find in that folder. You’ll find a bunch of emails that I have collected as people from all walks of life have emailed me.

I look for three things in adding more email samples into this swipe file …

1. First, I look for anything that really catches my attention in the subject line.

2. I look for any email that keeps my interest in the opening few sentences.

3. I look for any “unique” types of emails that are particularly appealing. The ones that make me click on a link and go to a site.

Now, I use this swipe file when I craft my own email messages. I simply look at one that fits my particular needs, modify it so that it is my own original mailing and send it out to my list.

For example: “The truth about traffic” was a subject line from a compelling email that I had in my swipe file. It became “the truth about ebooks” when I did a mailing for “How to Create Best-Sellers Online.”

Swipe file in action. Every email marketer – every list owner – should create and build a swipe file of compelling email messages that they receive. Refer back to them when crafting your own mailings. Don’t copy them word for word … just use them as models.

How would you like “fill in the blanks” proven email subject lines that will leave your subscribers eager to open their email? Get my most successful subject line templates today at Subject Line Secrets.

Copyright 2007 Benchmark Publishing, LLC

__________________________________________________

The next tip is all about your competition. Another way to get a free education and improve your own list skills. But, how? That’s what we’ll cover next time.

P.S. Your success as a list owner is dependent firstly upon getting your subscribers to open your emails. Greatly improve your chances by using some of the most successful email subject lines I have come across by ordering Subject Line Secrets.

Tags: jimmy d. brown, list profit system, list marketing, email marketing