eBiz Rantz And Ravez

Hi Again!

So, how often SHOULD I mail my list?

Good question. I think we all ask that at one time or another. You see a few subscibers drop out each time you send a mailing, so you think less may be more. Well, you guessed wrong.

Here’s what Jimmy has to say about this age-old question in today’s list marketing tip …

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Tip #6 of 21: “Mail List Consistently”
by Jimmy D. Brown of ListProfitSystem.com

Here’s one that I struggled with for a long time. I made this mistake over and over and over again. And I cannot tell you how many thousands of dollars I threw out the window over the past four years because of this blunder.

The blunder is simple: I didn’t mail my list often enough. I was under this impression that if I mailed them too much, then they would unsubscribe and I’d lose out.

Well, to an extent, that is true. If you do nothing but mail out promotional messages on a daily basis and never provide any kind of useful content, yep, folks are going to create a mass exodus from your list like the Israelites leaving Egypt. And your list will become of little or no financial value to you.

But …

That can also happen in another way. If you DO NOT mail your list on a consistent basis, then folks are less likely to respond to your mailings as well.

Here’s how it works: they join your list. You send them a “thank you.” You don’t mail them again for a month. They forgot they joined your list. They scream “SPAM”. They unsubscribe. You wasted your time and efforts in getting them onto the list.

While that’s a bit dramatic, that kind of thing happens every single day. While you don’t want to overwhelm your subscribers with mailings all the time (even if it’s good stuff, there’s only so much they can absorb in one week), you do want to make certain you train them to expect mailings. If you aren’t mailing to your list at least once every two weeks, then you are hurting your list’s effectiveness. You should make regular contact with your list members at least once every two weeks.

In one of my most popular courses, I share 24 closely guarded secrets for getting your subscribers to read and respond to every email you send to them. You can see more information at Get Messages Read.

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Well, that definitely helps.

What if you had a file of emails that you could use as templates each time you wrote a mailing? That’s what we’ll cover next time.

Rick Wilson aka CorpRebel

PS. You can make your email messages stand out from the competition with Get Messages Read! and watch the response rate from your list skyrocket. Grab your copy today at Get Messages Read!

Tags: mailing lists, jimmy d brown, email marketing, get messages read