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List Marketing Tip #3 of 21: “Help Them Consume”

Are they reading your messages? That, my friend, is the question.

Hi Folks!

Last time we talked about creating sublists from your main list. Now that’s all well and good, unless your subscribers aren’t reading your messages. Then you could have 100 lists and they’d all be ineffective.

So, how do you make sure your messages are getting read? That’s Jimmy’s tip today.

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Tip #3 of 21: “Help Them Consume”
by Jimmy D. Brown of ListProfitSystem.com

It’s one thing for folks to join your newsletter list or request your ecourse, it’s another thing for them to actually read your mailings. One of the ways that you can help them “consume” (I.E. READ your mailings) is to highlight important points of each particular mailing. For example: at the top of your newsletter issue – even before your masthead – the absolute first thing they see when they open the email – is to include a quick “preview”.

*** example ***

Dear Jimmy,

In today’s issue I’m going to share with you the one thing that I always do to lose 5 pounds anytime I’ve gotten a bit “pudgy.” It works every time and I’m excited about you trying this one yourself.

Best regards,
Paula Shrable Editor

*** *** ***

Do you think people will “consume” this issue now? Of course! You’ve got a great preview that gets them excited enough to read more. If you’re on this list – which, presumably is about fitness and probably about weight loss – and you read that a single way to lose 5 pounds is forthcoming that “works every time”, you’ll definitely read on.

And notice how the “preview” INVOLVES the reader… “I’m excited about you trying this one yourself.” Yeah, they’ll read on.

Would you like to spend 8 hours learning from me, Jimmy D. Brown? I’ll teach you *everything* you need in order to earn some serious cash with email. My Email Strategies Explained Course will do just that.

Order your copy at http://www.ebizrantzandravez.com/ese/

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I’d definitely read that email, too. And, you can add that sample email to your swipe file and use it in your messages, too.

Next time, Jimmy is going to share with us how identifying yourself can make a huge difference in your open rates.

Ciao!

Rick Wilson aka CorpRebel