Making Sure Your Messages Are Being Delivered

Less than 10% of your subscribers might actually be reading your email messages. Scary, but true. Some of that is your subject lines, some is your relationship, but some.. is that the spam-bots are blocking your delivery. Not cool.

Here’s Jimmy’s tip of the day.
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Tip #21 of 21: “Make Sure Your Messages Are Being Delivered”
by Jimmy D. Brown of ListProfitSystem.com

Let’s face it, with spam filters and other delivery problems, it’s becoming increasingly difficult to get your messages through to the very people who have requested them.

So, above everything else, you’ve got to make sure your messages are being delivered. There are a variety of things you can do, but the one thing I want to mention here is simply this: check your spam score before sending out any email to your lists.

I use e-Filtrate and the built in Spam Assassin check at Aweber.com. Both of these allow me to quickly see which words or phrases or symbols or other triggers that I might have unknowingly used in my email message that would cause the message to be filtered. I can make just a few wording changes and just like that, a message that normally wasn’t going to go through is no longer being filtered.

So, take the couple of minutes to run your email copy through a spam checker – use E-Filtrate or Aweber or find one at Google.com – and you should see a larger number of your emails getting past the filters.

Bottom line is this: if your email message doesn’t get delivered, it doesn’t matter that you’ve used all of the tips we’ve mentioned so far. Everything depends upon getting your messages delivered.

Before we close out, I do want to mention that I’ve created a product that specifically addresses 24 ways you can make sure your subscribers actually receive your messages. You can find it at GetEmailResults.com.

It costs $24.00 and is easily paid for in just one mailing to your list. If you’re serious about getting your list members to actually receive your messages, then drop by (add link here) GetEmailResults.com and pick up a copy so your subscribers can actually receive what you’re sending them.

Copyright 2007 Benchmark Publishing, LLC

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PS. I hope you’ll stick around. I will send you occasional tips beyond these first 21. And, they’ll be just as good as these were.

Tags: email delivery, email marketing, jimmy d. brown