Snail Mail … It works.

For decades, snail mail and the good old USPS delivered advertising to customers and potential customers. Why? Because it worked.

In Jimmy’s tip of the day, he’ll have you wondering if you should stock up on stamps, too.

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Tip #20 of 21: “Collect Physical Addy”
by Jimmy D. Brown of ListProfitSystem.com

This is, perhaps, the easiest way to see significant extra income from your list.

What you’ll want to do is obtain the physical mailing address of your subscribers. Offer to send them a free gift of some kind and you need their address in order to ship it. (A free print newsletter, a free CD, etc… this is money well invested)

So, now what do you have? You have the actual mailing address of your subscriber. Now, what do you do? You send them out REAL WORLD mailings.

Think about this:

How many SPAM mailings do they receive every single day? Dozens if not hundreds. How many pieces of mail do they receive at their physical mailbox out in front of their home or down at the postal service?

Not many.

How difficult is it for you to get your message into their hands via email?

Sometimes it can be quite difficult.

How difficult do you think it would be to get into their hands if it was a postcard, flyer or brochure mailed to their real world address?

Not difficult at all.

Think about it: let’s say you’re on my email address. If you receive a flyer that was clearly from ME to your postal address, wouldn’t you open it?

Of course!

Why? Because it is UNUSUAL. It’s not the norm. It’s different. It stands out.

One of the things that I think you’ll see happening is more and more online marketers will start building offline databases simply because they can get greater results.

It’s the same list; it’s just a different way of contacting them.

I know this: I am working diligently to get every subscriber’s real mailing address because that’s the easiest way I know of to quickly increase profits from the same list.

Copyright 2007 Benchmark Publishing, LLC

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Tomorrow’s tip is about email deliverability. If you’re spending time and energy (and maybe even money) sending out your emails — you’ll want to read this one.

P.S. Did you know that less than 10% of your subscribers might actually be reading your email messages? Jimmy has released his 24 closely guarded secrets for getting your subscribers to read and respond to every email you send and he’s selling it for a ridiculously low rate. Interested? Grab a copy at Get Messages Read! at:

http://www.ebizrantzandravez.com/gmr/

Tags: list marketing, email marketing, snail mail, jimmy d brown, get messages read, list profit system