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List Marketing Tip 19 – Write Original Ads

Posted by Rick Wilson in January 19th 2008

Lists Come In ALL Shapes And Sizes.

And, no cookie cutter ad will perform as well as one you’ve written specifically for your list.

That’s Jimmy’s tip of the day.

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Tip #19 of 21: “Write Original Ads”
by Jimmy D. Brown of ListProfitSystem.com

Let me ask you a quick question: Do I know your list members? Seriously. Do I know them? Do I know what they want? Do I know what they respond to? Do I know their buying patterns? Do I know what style of writing they like? Do I know them?

Of course not.

So, how can I possibly write them the BEST promotional email message? How can I write something that is specifically for them, without knowing them?

Answer is, I can’t.

And yet, that’s how many people approach their lists. They join an affiliate program; grab a pre-written solo mailing from the author of the product and they blast it out to their list.

SO …

Does the author of that product know your list?

Of course not. Then why let him write the mailing to your list?

Sure, he knows his product. And he may have an ezine ad that is pulling a great response to his list and maybe even a lot of lists.

But, you will almost always get greater results when the mailing you send to your list is from YOU.

Your list members know YOUR style. They can spot an ad from someone else a mile away. They know if it’s coming from you or if its not coming from you.

I can guarantee you that a well-written ad in YOUR style will outpull a well-written ad from someone else. It’s YOUR list. You know them better than anyone.

So, what you do is take that standard pre-written ad from Mr. Affiliate Program and you TWEAK it. You take the important aspects of it and you add in your own personal flair, your own style, your own words.

You say the same basic thing, but you say it YOUR way.

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The next tip will be all about Snail Mail. Yep, remember that old-fashioned kind … with paper? Stick around to find out more.