Jimmy D. Brown sez …
Did you know that other people “warm up” your customers for you with their “big product launches”?
And, did you further know, that a huge opportunity for you to create sales for YOUR product or a product you promote as an affiliate can be the result?
If, that is, you “borrow” the buzz that other people are generating.
Imagine this scenario…
Mr. Marketer creates a new $2,000 product. He “launches” it with his friends. Everyone on the forums is talking about it. Every email sent out within the marketplace has something to say about it. Bloggers are raving. The whole industry is buzzing about the new launch.
The average conversion rate is 2%. And that’s not on $2,000 products. But, let’s assume that Mr. Marketer is the best in the biz. And he can generate something obscene like 25% conversion rate on a $2,000 offer (which, by the way, ain’t likely to happen).
IF that were to happen, the flipside is this: 75% DON’T BUY.
In other words, for every 100 visitors to the “launch” site, 75 of them walk away without buying.
Were they uninterested? If that’s the case, they likely wouldn’t have visited the site in the first place.
In the majority of the cases, they $2,000 price tag was out of their reach. Not in the budget. Don’t have the money. Been there, done that … didn’t have the cash to buy the t-shirt!
So, what can we learn from this?
We can learn…
* These 75 out of every 100 who don’t buy are probably interested to some degree.
* These 75 out of every 100 have heard all of the buzz and have been “presold” on the premise of the product.
* These 75 out of every 100 are strong candidates to buy a lower-priced, related alternative.
That’s where YOU come into the picture.
You “borrow” the buzz that’s been generated for the big product being launched by talked about by everyone as you promote a lower-priced, related alternative!
Here’s how you do it…
1. Look for high-dollar launches in your market.
The first step is to keep your eye on the pulse of your market. Whenever a major new product is being launched, get busy. You’ll usually know days, if not weeks, in advance because that’s how launches work: they do a lot of “pre” build-up work to get people salivating for the eventual launch. Keep your eyes out for anything new in the works.
2. Promote a low-cost alternative.
It doesn’t matter if you write a quick 10-15 page report, promote your own existing product that is related or grab an affiliate link to some other existing product or service. It doesn’t really matter WHERE you obtain this lower-priced alternative. The important thing is that you find one. It needs to be related to the topic of the big product being launched. It can be related either (a) by teaching a similar concept, or (b) teaching a portion of the big product’s concept.
3. Write a mailing that explains the two options.
You’ll want to write a mailing to send to your subscribers or to post at your blog. This mailing needs to contain three important elements…
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